Search Engine Optimizations SEO strategy is not dead. On the contrary it has been more alive than ever before. Google keeps improving their search engine guys are always keeping up-to-date, doing many kinds of research to discover the secrets behind the algorithms.
Nowadays search engine optimization is much more than selecting and using keywords. Even though we still use that a lot (and much more wisely), there are also other tactics that have been developed to keep in line with Google’s evolution.
In this article, we will show you the most important of those tactics in order to help you develop a great SEO strategy.
On-page SEO
On-page SEO deals with optimizing the content on your website and its pages. It does so to make it more likely to be found by search engines. It is the kind that deals with choosing keywords and using adequate keyword density but creates guidelines to improve other aspects that search engines also like to find. Some of the things they can work on are featured images, alternative texts for images, using headers to subdivide the text, using videos, creating effective landing pages, choosing links for posts, and much other stuff.
Off-page SEO
Off-page is a part of search engine optimization that is much more recent and less known, but as important as on-page SEO (if not more!). The off-page strategy looks for ways to increase traffic to your website from outside your website. They determine how your social media will redirect users to your website, which kinds of advertisements to use, which influencers to contact, and many other kinds of tactics. All in all, they look for places throughout the internet to put links back to your pages.
How are these search engine optimizations? Well, Google really likes pages that receive loads of views, because it is a way to measure how trustworthy they are. The more views you receive, the more your website looks appealing to the search engine. And the more appealing it is, the more likely it is for it to put you near the top. And with that, you will also receive even more views.
Technical SEO
Technical SEO strategy is not all about appearances, mind you. A search engine is a really complex computer program, but it still is a computer program. Even though when we visit a website we see some pages that are really well-structured and pleasing to the eye, for the search engine that is all text. And it will you judge your site for that too.
It is basically improving the code of your website. That is necessary so that your website and its pages comply with Google’s guidelines. It means creating technical stuff like sitemaps, robots.txt, and some other complicated stuff. You don’t need to understand it all, you just need to have someone (or even something) that does.
The SEO Strategy
Making a SEO strategy is planning how you are going to use those tools in your marketing strategy. It is a long term plan that details which tools will be used, how, when and why. It is a essential part of your marketing strategy.
Mostly, when creating a strategy, you will be discussing stuff such as:
- List of topics you want to cover in your blog and keywords associated to them.
- Stock image websites to gather featured images from.
- Which social media you will use.
- Frequency of posting.
- Where to advertise, which influencers to call (if any), and such.
- Technical improvements to the website.
- SEO plugins (if using WordPress, for example).
- Branding.
- Which videos will be used an where.
Among many other possible options.
You need to have a detailed plan. And you need to have the best SEO professionals. That is essential for any starting business that is trying to get their place in their markets.
These are the basics of creating a good search engine strategy. With all of the essential parts that it must have. Always make sure you have the best digital marketing professionals at your side.
